ClickZ TikTok Insider Newsletter - 11.14.2024

Holiday Marketing Strategies for Long-Term Customer Loyalty

Author

Zihan Lyu
November 14, 2024 • Estimated Reading Time: 6 minutes

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Specialty Bites 🍪

Social commerce is transforming online shopping by integrating eCommerce with social media. Brands like Walmart, Target, and Ulta Beauty leverage influencers to enhance consumer engagement and sales. Platforms like TikTok and Expedia are pivotal in this shift, influencing buying behavior and financial literacy among millennials and Gen Z.

TikTok is enhancing its holiday shopping features with celebrity-led live streams and major brand discounts. Stars like Nicki Minaj will host events to boost in-app purchases, aiming to replicate the success of its Chinese counterpart. The initiative includes extended return windows and significant deals to attract users.

TikTok's new sports marketing guide offers insights into leveraging major sporting events for marketing in 2025. It highlights the growing sports communities on TikTok, user engagement, and creative campaign strategies. The guide also explores TikTok's potential in broadcasting sports content, providing valuable tips for marketers to enhance their campaigns.

Trump's second term could reshape social media regulations, impacting platforms like Meta, X, TikTok, and LinkedIn. While Meta may face challenges, X could gain influence with Musk's support. TikTok might avoid a ban, and LinkedIn could benefit from AI regulation changes. However, Trump's unpredictability remains a factor.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Platters 🍽️

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

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