ClickZ TikTok Insider Newsletter - 01.16.2025

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Highlights from CES 2025 🌟

EVENT DEBRIEF
CES 2025: Measurement Takes Center Stage
By Rory Sale, Fospha

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

➼ Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

➼ Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

➼ Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

➼ Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

➼ Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

Sector Spotlight 🎥

DIGITAL INNOVATION
TikTok's 2025 Trend Report as Brand Chem Elevates eCommerce Through Innovative Engagement

TikTok's "What's Next 2025" Trend Report introduces "Brand Chem," a strategic collaboration model. With Brand Fusion, Identity Osmosis, and Creative Catalysts, it offers data-driven insights for e-commerce, leveraging AI and authentic storytelling on ad platforms to drive cultural relevance, enhancing strategic engagement and growth in digital commerce.

PLATFORM STRATEGY EVOLUTION
Maximize E-commerce Success with Strategic Diversification Beyond TikTok's Instability

TikTok faces a potential ban, marketers increasingly diversify social media strategies, emphasizing sophisticated, data-driven approaches. Tools aid efficiency, but bespoke strategies informed by comprehensive data are vital. Cross-platform insights are key, and creators should broaden their influence, aligning with e-commerce trends to navigate evolving ad platform landscapes effectively.

SOCIAL COMMERCE TRENDS
Millennials Drive Surge in Social Commerce, Redefining Retail Advertising Strategy

Millennials have overtaken Gen Z in social commerce purchases across platforms like TikTok and Facebook. While Gen Z still reigns on Roblox, evolving consumer behavior underscores the necessity for retailers to strategically engage this broader audience. As TikTok shapes content-driven commerce, data-driven strategies must be harnessed for precise ad-targeting.

Influencer Corner 📣

Netflix is obsessively marketing Squid Game’s new season 

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Performance Pulse 📈

AI REVOLUTION
AI in 2025: Five Trends for Marketing and E-commerce

Generative AI is reshaping search, transforming how brands reach and engage consumers. Industry-specific language models are streamlining processes, offering tailored solutions that save time and resources.

As open-source adoption grows, marketers gain more flexibility to customize tools and strategies. However, with AI’s increasing influence on branding, ethical considerations are now pivotal. To stay competitive, marketers must integrate these advancements thoughtfully.

SOCIAL COMMERCE
Boost Brand Visibility with X for Sophisticated Male Audience Engagement

X offers unique promotional opportunities for e-commerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.